PALEY CENTER

The distinguished cultural institution asked to set the stage for a showstopping return to in-person programming. mte created launch campaigns for PaleyFest LA, PaleyLand, and PaleyWKND. We elevated overall design by providing a roadmap for Paley’s future in the world of film and television.

meet the edge worked directly with the executive team to understand their objectives for several in-person events. We were tasked as a design studio to effectively communicate the mission of Paley Center to New Yorkers and beyond. Between families and media aficionados, we ensured messaging points were visualized in a dynamic format. The creative for digital paid ads was taken to new heights and paired beautifully with OOH placements we designed for the NYC subway.

One of the challenges we faced was driving membership in the post-pandemic world where a majority of Paley programming is conducted in-person. To solve this, mte highlighted all of the key attributes of Paley – what is only possible in the media world because of the organization. Fortunately we were granted access to a treasure trove of archival footage that enabled us to repurpose content to meet business objectives.