Yves Saint Laurent

YSL Beauty knew they needed to stand out in such a crowded space by having a physical home to introduce their new collection. mte provided community management support for their premier SoHo pop-up in NYC. We made sure the digital CX journey to reserve time slots for appointments was seamless and stress-free.

Founded by legendary fashion designer Yves Saint Laurent in 1961. The brand is known for its luxurious and sophisticated makeup, skincare, and fragrance products, and has become a staple in the beauty industry. meet the edge had the privilege of ushering a legacy brand into the next generation of consumers in the heart of New York.

With a keen design eye and our roots planted here in Brooklyn, we leveraged our relationships to maximize exposure of the limited run pop-up. A sleek digital experience paired with a velvet-rope on-site welcome made for a remarkable destination.