meet the edge took a moment and turned in into a movement with our transformative work within the walls of Cipriani 25 Broadway. meet the edge was engaged to continue the legacy of 25B by cementing its position as the premier go-to venue for companies looking to make a splash and deliver impact. Throughout our time together we have captured the library of content in stunning 4K quality, designed and developed an interactive website for a seamless UX experience, and communicated the 25B story by producing an original brand identity.

The flagship ticketed experience onsite is titled SuperReal — blurring
the lines between the real and the surreal. We developed a marketing roadmap to introduce a beloved multimedia spectacle to NYC and beyond through engaging digital design. We facilitated brand partnerships with Governors Ball festival, strategized on the opening of a groundbreaking new hospitality concept, and worked with media outlets to maximize coverage. In addition, we grew social accounts to millions of impressions and translated the SuperReal experience to new audiences.