Marketing that moves the needle. That was the goal of our editorial magazine for Viva — a global non-profit rooted in uplifting the lives of children in need. The Viva model is founded on connecting, capacity building, city-wide influence, and collective action — four themes that we illustrated in the magazine with a continuous journey map for the reader to stay engaged.

meet the edge was approached to create an original printed publication for distribution across the United States, United Kingdom, and Hong Kong. The debut issue of Viva communicates the origin story, captivating moments of the organization in action, and a robust CTA to drive critical donations.

We learned early on in the research process that half of all children in the world – one billion children – will experience physical, sexual, or emotional violence. This insight informed our creative process — opting for a design language with hand drawings to humanize the Viva impact.