Membership clubs are a dime a dozen so we opted to create a brand identity that spoke specifically to key attributes of The Annex: Timelessness. Elegance. Hospitality.

Pulling from diverse programming that spans creative dinners, self defense classes, and breath work — The Annex member is searching for more out of their Jewish social circle.

mte delivered a refreshed brand identity, brand strategy, design + development of a landing page, and branded templates to attract prospective members. With Jewish roots and a flare to dare, The Annex is ready for prime time.