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What happens when the leader in K-12 ticketing merges with the fastest growing K-12 fundraising company? Meet Hometown. A trusted partner in growing school revenue — with powerful websites, ticketing, and fundraising tools that bring communities together for unforgettable hometown experiences.

An evolution not a revolution. This was the mandate from our client who wanted to level-up across marketing channels. meet the edge delivered a crisp visual design system to coincide with Hometown’s explosive growth. Centered around the flagship www.hometown.com — we ushered in the next chapter with a unified style that is delightfully memorable for students, coaches, parents, administrators, and more.

Color coded iconography to delineate business units, imagery that transcends ages, and a comprehensive resource hub are all designed to make it easier than ever before to navigate a one-stop-shop solution for all things Hometown.

In the words of Hometown CEO and Board Member Nick Mirisis: “meet the edge did a great job for us via a multi-month retainer where meet the edge assisted with brand strategy, visual brand identity, unified messaging, website design + development, and marketing collateral. Throughout the journey, he and the team were more than just a vendor, they were a strategic, comprehensive partner that helped guide, encourage and challenge us, to make our brand evolution even more impactful for our schools, and our future.”