Brand Identity, Brand Strategy, Website
Fulcrum
About
Our future is worth protecting. Investing in security and stability is at the core of Fulcrum Venture Group. In a traditional sense, a Fulcrum is the pivotal support point within a mechanical lever system. The same can be said for how FVG supports community-at-large by investing in relationships.
Early on in the discovery process we identified disciplined optimism as our North Star — leading the way for our studio to construct an original visual brand identity. We shaped the FVG icon as a testament to American strength through an economic support system symbolized by a Fulcrum – the point.
After learning about meet the edge from a previous client, our studio was tasked with bringing FVG to life in the form of a digital home. We juxtaposed defense technology imagery with a proactive Tone of Voice — resulting in a signature FVG style.
Client
Fulcrum Venture Group
Services
Brand Identity, Brand Strategy, Deck Design, Website Design, Website Development
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