Clover Films is a multi Emmy award-winning documentary production company based in Windsor, United Kingdom. They cover topics such as conflict, social injustice, human rights & the politics of sport. Clover approached mte for a rebrand that included an elevated new website design. The revamped identity is focused on longevity, simplicity, and delivering a cinematic experience.

The medium of documentaries allows for a deeper level of storytelling than short-form static content. We wanted to honor the role documentaries play in fact finding and uncovering the truth by opting for a simplistic dark color scheme. This conscious choice accentuates the diversity of content that lives online and on screens.

meet the edge recommended the creation of an updated sizzle reel to greet visitors upon landing on the website. We repurposed existing footage into a dynamic digital experience. A comprehensive library system on the backend was constructed to organize the various projects in a user friendly format.