Camino is a new generation production house based in Barcelona, providing services in Spain, Portugal and Poland. With a team of producers vastly experienced in the fields of fashion, music and entertainment; Camino needed a brand identity that reflected their fresh and sustainable approach to work.

Positioning our client in their ideal target market is a large part of our role as a creative partner. Through our find your edge workshop we uncovered Camino’s desire to be presented as refreshingly youthful yet still accredited with prior experience.

The visual system reflects this personality and enabled Camino to land the largest contracts in the company’s history — including IKEA + Bang & Olufsen. meet the edge activated the new identity in the form of a visually forward website, stunning pitch decks, and a new content hierarchy.