In a digital world, experience marketing still relies on human connection. Based in the heart of Los Angeles, Analog Events has established themselves as a premier experiential agency with a sustainable edge. From ideation to execution, Analog produces memorable experiences that engage and influence consumers to act.

meet the edge was engaged to create a refreshed identity that speaks to Analog’s sustainability efforts in the events industry. We opted for natural colour tones to reflect an earthiness in materiality. The “A” in Analog is emblematic of an A-frame to represent the coordinated planning structure that Analog provides in the event planning process.

We translated the visual brand identity into a comprehensive capabilities deck that illustrated the state of events in 2024 and how Analog is positioned to bring their eco-friendly expertise to a wide range of clients. The final deliverable was a digital home which stemmed from the capabilities deck — following a similar text hierarchy and messaging.