MTE NEWSPAPER

A SIGN OF THE TIMES on how we seek inspiration, spark conversation, and communicate in this technology fueled world of ours. Introducing: The Newspaper.

We don’t need another digital newsletter. From the inbox to the mailbox. For many years receiving a newspaper – in the mail – was the only way to consume the news. It was a portal into worlds outside of reach. There was an element of surprise not knowing in advance what you would be reading. Repurposing these classic marketing strategies allows us to reach new audiences beyond a screen. As a design studio we thrive on opportunities to build deeper relationships with clients.

Our hope is to show that even with a limited budget, a conventional newspaper can be transformed into an editorial masterpiece that becomes coveted.It feels like everyone these days is talking about AI, algorithms on how to optimize xyz, and more ways to consume our time. For our first marketing campaign we opted for a direction that is intentional as much as it is introspective. If time is the most precious thing we own, shouldn’t it be protected?