SOHO POP-UP EXPERIENCE
Yves Saint Laurent Beauté
︎
SOHO POP-UP EXPERIENCE
Yves Saint Laurent Beauté
︎
YVES SAINT LAURENT
YSL Beauty knew they needed to stand out in such a crowded space by having a physical home to introduce their new collection. mte provided community management support for their premier SoHo pop-up in NYC. We made sure the digital CX journey to reserve time slots for appointments was seamless and stress-free.
Founded by legendary fashion designer Yves Saint Laurent in 1961. The brand is known for its luxurious and sophisticated makeup, skincare, and fragrance products, and has become a staple in the beauty industry. meet the edge had the privilege of ushering a legacy brand into the next generation of consumers in the heart of New York.
With a keen design eye and our roots planted here in Brooklyn, we leveraged our relationships to maximize exposure of the limited run pop-up. A sleek digital experience paired with a velvet-rope on-site welcome made for a remarkable destination.
SERVICES
Community Marketing —— Website Design —— Website Development
![](https://freight.cargo.site/t/original/i/3ede386ea518a8e26513636982e2d86871f093820acbdd748cb8de7897b3845e/ysl-web-cover.jpeg)
![](https://freight.cargo.site/t/original/i/6da90e360ba56289a553f6b49edcef20a2d6ba46c0c4158fb91495ec574588a7/eb53199a94a58a7ffd9c7c9aca89603ec074fb6d-1920x1080.jpg)
YVES SAINT LAURENT
YSL Beauty knew they needed to stand out in such a crowded space by having a physical home to introduce their new collection. mte provided community management support for their premier SoHo pop-up in NYC. We made sure the digital CX journey to reserve time slots for appointments was seamless and stress-free.
Founded by legendary fashion designer Yves Saint Laurent in 1961. The brand is known for its luxurious and sophisticated makeup, skincare, and fragrance products, and has become a staple in the beauty industry. meet the edge had the privilege of ushering a legacy brand into the next generation of consumers in the heart of New York.
With a keen design eye and our roots planted here in Brooklyn, we leveraged our relationships to maximize exposure of the limited run pop-up. A sleek digital experience paired with a velvet-rope on-site welcome made for a remarkable destination.
SERVICES
Community Marketing –– Website Design –– Website Development
![](https://freight.cargo.site/t/original/i/3ede386ea518a8e26513636982e2d86871f093820acbdd748cb8de7897b3845e/ysl-web-cover.jpeg)
![](https://freight.cargo.site/t/original/i/6da90e360ba56289a553f6b49edcef20a2d6ba46c0c4158fb91495ec574588a7/eb53199a94a58a7ffd9c7c9aca89603ec074fb6d-1920x1080.jpg)
PROJECT LINKS
yslbeautyus.comINQUIRIES
CAREERS
ADDRESS
Meet The Edge ©
1 S 1st Street, 22C
Brooklyn, NY 11249
United States
1 S 1st Street, 22C
Brooklyn, NY 11249
United States