mtework

mtework














FROM THE ARTS DESK


Independent Production Company


︎






















FROM THE ARTS DESK


Independent Production Company


︎




FTAD

Inspired by the tagline found in the Culture section of the New York Times — “From The Arts Desk” is both educational and entertaining. In this digital-first era, FTAD is designed to inspire, inform, and connect humanity through the arts. Why is it that we lose our creative edge as we get older?

As phase one of this project, meet the edge was tasked with creating an original brand identity. We workshopped designs that incorporated the full word-mark — interweaving the phrase to symbolize the role the arts play in shaping culture, stimulating innovation, and promoting the interconnectedness of diverse societies.
When looking at the primary logo, one may notice the appearance of a desk. This is intentional by design as FTAD wishes to step into the lives of creatives — at their own desk — and share their story.

SERVICES


Brand Identity    ——    Branded Materials












PROJECT LINKS

Substack



FTAD

Inspired by the tagline found in the Culture section of the New York Times — “From The Arts Desk” is both educational and entertaining. In this digital-first era, FTAD is designed to inspire, inform, and connect humanity through the arts. Why is it that we lose our creative edge as we get older?

As phase one of this project, meet the edge was tasked with creating an original brand identity. We workshopped designs that incorporated the full word-mark — interweaving the phrase to symbolize the role the arts play in shaping culture, stimulating innovation, and promoting the interconnectedness of diverse societies.
When looking at the primary logo, one may notice the appearance of a desk. This is intentional by design as FTAD wishes to step into the lives of creatives — at their own desk — and share their story.



SERVICES

Brand Identity  ––  Branded Materials












PROJECT LINKS

Substack






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ADDRESS

Meet The Edge ©
1 S 1st Street, 22C
Brooklyn, NY 11249
United States
meet the edge is a design studio based in Brooklyn, New York.
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